Cable products industry continues to improve, the best time to usher in development

     According to the latest issue of the Chinese industry report: China in the first half and cable products industry and management situation: domestic sales continued to improve, exports just over the expected. Above-scale enterprises overall revenue and profitability showed rapid growth, profitability and further enhance the industry maintained a rapid fixed assets investment picking up. 

    International experience shows that Chinese brands have begun to take effect the development of fiber optic cable. Capacity from the market: the market value is not a barrier, hundreds of billions is not the end. From a development perspective, the market value of China-related companies and cable sales revenue also tremendous room for improvement. The income of foreign brands and cable business of peace is a lot of the high efficiency of Chinese enterprises is difficult to match, only the future of Chinese cable business channel expansion and distributors seeking to enhance the effectiveness of the two legs to go further growth in order to support the brand longer. 

    Mainstream domestic brands have been on the right path, optimistic about its long-term growth prospects. Through a series of international brands of pre-cable-depth company research and found that they have some common characteristics: a clear product positioning, expanding the product richness, the expansion of extension and intension of both channels, a rich variety of brand marketing, strict and efficient supplychain management and global expansion strategy. Currently cable companies from the local mainstream brand strategy perspective, the basic history of the path with the international big line, so the day Triumph through fiber optic cable products are economists optimistic about the company's future prospects. 

    Triumph brand of cable through the cable companies believe that China is ushering in the best of times, mainly in the following factors: 

  1 proximity: China's domestic market itself has become the world's most attractive consumer markets in the world of fiber optic cable, local brands face a good opportunity. 

  2 east to the edge: local brands after 15 to 20 years of practical experience gained, accompanied by an increase China's national strength and technological level, coupled with a good platform for the capital market so as to build a great brand of domestic cable company laid the a good foundation. 

  3 marketing innovation: Many cable companies have started using the Internet and e-commerce to carry out their marketing activities is a new era of cable industry is also characterized by changes in traditional marketing thinking break. 


This editor: armor Morimichi fiber-optic network, http://www.chinaopticcable.com/, reproduced leave the source!